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NLRB’s click to organize: Technological and ethical responsibility

November 12, 2015

Originally published on LinkedIn Pulse

For clarity, I want to state that the scope of this post is solely about technological responsibility and the effects of technology choice.

On September 1st, the General Counsel for the NLRB issued Memorandum 15-08 which amounts to a go-ahead for “click to organize” authorizations. There are compelling implications that must remain inextricably bound to ethical responsibility. The NLRB’s actions, by virtue of Memorandum 15-08, are severely flawed and the proposed benefits do not even come close to outweighing the potential costs. There is no justification for the NLRB’s actions in this case. Why more rushing of an already rushed process? Just because we “can” surely does not mean we “should.” 

Read more…

UX/UI for your employer brand: One simple question

November 11, 2015

*Originally posted on LinkedIn Pulse

I’m teaching a course in media usability studies, which naturally leads to a keener awareness of UX/UI. I’ve been thinking about employer (ER) branding within websites as an essential, holistic vehicle to attract target talent. Sometimes the message is clearly conveyed and sometimes it’s not.

The simple question: Do outsiders “get you?”

Read more…

What does your employment application look like?

November 10, 2015

Your employment application represents your organization in ways that may not be readily apparently to you or your potential employees. It’s worth the time to rethink and revise the application often. Involve several people who are not part of the organization as they will provide a fresh perspective and perhaps point out things internal reviewers may miss.

Some of the things that stand out:

  • Is everything you are asking the candidate to provide relevant to the job?
  • Are questions well-written and unambiguous?
  • Any typos? [it happens far too often]
  • How long should it take for an applicant to complete? Is that reasonable?
  • Does the application flow or are sections disjointed and confusing?
  • What kind of impression will the potential employee have of your organization?
  • What kind of impression do you want to convey?

Typos signal that the person putting together the application fields is careless and/or not quality-minded. Irrelevant and poorly written questions frustrate candidates and may prompt them to abort the application process. Moving from one section of the application to the next, the candidate should feel like it’s cohesive, rather than distracting. All it takes is one little distraction or frustration and – poof – the applicant is gone.

Last, but certainly not least, think about the amount of time the applicant will spend deciphering any of the above and/or completing the online application process. Keep in mind they likely have more than one potential employer in their crosshairs and time is a finite resource.

Recent FAIL? Awesome! 6 steps to learn from it.

December 6, 2014

 

If you haven’t had a recent failure, you’re in denial, or you’re not pushing yourself to realize your potential. Either way, it’s time to adjust how you view failure. Success can’t exist without it. The difference between success and a FAIL is learning from the experience. Read more…

HR trend watch: Wearable tech and risk

November 24, 2014

To those of us who prowl the tech pages every day, it’s no surprise that the future of wearables brings corporate risk in new forms. It’s been a long time coming and now it’s here: wearable tech and litigation. Trends always balance upon the intended and unintended uses of every technology and scientific development. Simply because one cannot imagine it, does not mean it cannot happen. [Ominous, but true.]

With regard to wearable tech in the workplace, consider the implications of the following: Read more…

It’s all about their brand: Mattel and more Barbie FAIL

November 23, 2014

Recently, I mused over Mattel’s Barbie FAIL in context of attracting and retaining girls to STEM. Well, Mattel has apologized – sort of…turns out that it’s all about their brand:

“The portrayal of Barbie in this specific story doesn’t reflect the Brand’s vision for what Barbie stands for.” (CNET, 2014)

Really. Really?? [ugh] Read more…

Data greed in content marketing: This tradition should quickly fade away!

November 21, 2014

Have you ever downloaded a case study or white paper? Was the process relatively easy? Were you annoyed at any point? Did you get so annoyed that you abandoned the process before you even got your hands on the information? Been there.

Here’s the scene: I see a link on Twitter that displays a great headline for a brand new white paper and I’m inspired. I click the link where I am prompted for my name and my email address and the screen happily says “read this white paper now!” So far so good… Read more…

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