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Attracting girls to STEM…Barbie FAIL

November 21, 2014

An article on Gizmodo sums it up (albeit with some NSFW comments) highlighting the weirdness of “efforts” to attract girls to STEM. The story goes that Barbie decides to become a computer engineer, however, she apparently has taken up a rather codependent/insecure viewpoint of herself and/or her abilities:

OK, what??

[SMH, and we wonder why we cannot attract and retain females in STEM – specifically in the discipline of Engineering…] Well, wonder no more! This is the kind of thing that conveys the undercurrents of the problem.



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