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2010 The Future of Persuasion Report Released | Institute For The Future

December 18, 2011

Via Scoop.itTechnology and Society: The Big Questions

The new forces, technologies, and applications of persuasion presented in this report suggest a range of scenarios for the future development of persuasion, with a range of social and economic impacts. More important, however, is the dynamic between the two sides of persuasion: persuading and being persuaded. It is perhaps this dynamic—sometimes in harmony and sometimes in conflict—that will have the largest impact on technology, innovation, and society over the coming decade.

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